Q3. What kind of institution might distribute your media product and why?

The institution company I've chosen to distribute my magazine is one that doesn’t yet distribute a magazine that is the same genre or style of my magazine. I believe that this is mandatory so that it can enhance the magazine’s audience who read similar magazines. I would not choose a company such as IPC Media or Bauer Media, who distribute extremely successful magazines such as Kerrang!, NME and Q. This is because my magazine GRANITE is extremely alike to these magazines therefore it’s too similar to use, when the distributors would want something different and unique to produce to their readers. Then it wouldn't be in competition with the other magazines.

These distributors, Future PLC distributes magazines that fit within my genre therefore my magazine would appeal to their audience. This displays that there is consistency within their magazines that they choose to distribute, as all of the magazines follow the typical stereotypes and demographics of male and female audience 16-25 producing magazines about indie/rock music and guitars and drums which are hugely popular within the indie/rock genre, as well as brands such as TOPMAN and Apple – which is generally the same target audience that I aim to reach out to. I feel like this is the most appropriate distributor to go for as they would do a successful job of publishing my magazine – it wouldn’t go unnoticed. Future PLC has great experience in publishing and distributing music magazines as well as involving itself with brands appropriate to the target audience, so it is almost guaranteed that my magazine will be successful with this distributor.

Future PLC have published many different magazines such as: Total Guitar, Musicradar an online magazine, Rhythm and Guitarist. Some of these magazines are not necessarily well-known to most readers; Guitarist is aimed at a different target audience to my magazine, males who are are in there 40's. They all fit within the same genre of my magazine therefore this would enhance my magazine’s readership and circulation as even just mentioning the genre of ‘indie’ or 'rock' would interest a lot more readers of whom read the other magazines as they all have similar attributes and qualities; this would interest future PLC as they would feel intrigued to try out my magazine as they are aware of the previous success from the other magazines that they have published; would like to have a magazine that is open to a wider ranged audience like GRANITE.

I have also decided to use Future PLC as my distributor is because they were named ‘Best Digital Publisher’ at the AOP awards in 2011. Although having a print magazine is very significant, my magazine is going to be a hit online as well therefore a distributor that can maximise the success of my online magazine is essential, especially to beat other successful magazines such as Q. As the new media is currently taking over the traditional, print media, it is necessary that I create both of these types of magazines as I want my magazine to appeal to as much of the audience that I can. I believe that Future PLC will be able to take advantage of my magazine with combined efforts, my magazine will be able to become highly successful.